Tracing Threads: A new approach to verify cotton origin

Tracing Threads: A new approach to cotton origin verification through testing

In today’s complex global value chains, every thread tells a story of opportunities, challenges, and hidden cotton traceability risks. How do you untangle this intricate web to illuminate your cotton value chain and make informed, confident decisions? Have you ever grappled with the enormity of sourcing cotton responsibly amidst global uncertainties, misinformation, and fragmented connections?

You’re not alone. These questions resonate with professionals worldwide.

Join us as we unveil an innovative approach that combines cotton origin verification through testing with collaborative partnerships to bring clarity, build trust, and transform the way we navigate the sourcing challenge.

In this webinar, we introduce you to a new strategic way of managing cotton traceability in your value chain to ensure regulatory compliance and build a partnership approach to improve the sustainability of your sourcing.

We will provide an educational journey as to how science can be used to verify cotton origin – helping you understand how testing can be used to manage supply chains, how verification testing can be used both as a tool for engagement and as a deterrent, how to work with value chains and use testing to initiate a cotton origin verification programme.

Through a demonstration of cotton origin verification testing, we will answer these questions:

• What are the right questions to ask your value chain?
• What are the right metrics to use to ensure you are setting your internal sourcing strategy correctly?
• Is it a question of risk mitigation or positive cotton origin verification?

Who should watch the on-demand webinar:

Whether you’re in manufacturing, retail, or compliance, this session will equip you with the knowledge and tools to navigate the complex cotton traceability landscape with confidence.