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Consumers are increasingly demanding products and services that are less harmful to the environment, and environmental claims are intended to allow consumers to make more informed choices about their purchases. This means the environmental claims that businesses make must not be misguiding and should avoid “greenwashing”.

Consumers are increasingly demanding products and services that are less harmful to the environment, and environmental claims are intended to allow consumers to make more informed choices about their purchases. This means the environmental claims that businesses make must not be misguiding and should avoid “greenwashing”.